Posts Tagged 'Facebook'

Deadman’s A-Z Guide to Living: Distractions

The ability to focus.

In this modern world of tweeting and texting, channel surfing and Web browsing, instant messaging and status updating, that may just be the most vital skill necessary for success.

It is also, alas, something I entirely lack.

For instance, the astute reader of this blog (yes, I understand there should be readers first before I attempt to categorize them) will notice that this post is being written several months after my last post, a pace that is quite shameful.

Let’s just use very round numbers and say it’s been 80 days since my last blog posting. That’s 1900 hours. Let’s assume that 17 of them every day (less on the weekends, more on the weekdays) are consumed by necessary activities (e.g. child care, working, housework – no snickering, mrs. deadman - sleeping, showering, eating, etc.), which leaves about 560 hours of free time. Here’s how I believe a reasonable breakdown of that time was spent:

  • Facebook games – 100 hours.
  • Other Facebook activities – 20 hours
  • Fantasy Football/Watching Football (or other sports) – 240 hours
  • Other non-Facebook, non-fantasy football Internet activities – 100 hours (and only some of that porn!)
  • Dumb, mindless TV – 70 hours

Ok, maybe i kid a bit, but even if I’m in the ballpark, that leaves less than an hour a day for what I would consider productive use of my free time: exercising and playing sports, reading, thinking/meditating, going out with friends, doing crossword puzzles, watching intelligent TV, chatting with the Mrs., having sex, chatting with the Mrs. while having sex, etc. Totally pathetic and certainly not enough time for me to devote to maintaining an interesting and regularly updated blog, let alone to getting me anywhere closer to achieving my long-held dreams of being a successful fiction writer.

When I was in high school, I had this classmate and baseball teammate who wasn’t the most intelligent, or the most athletic, the most intellectually curious, or even the hardest working, but he seemed to excel at most everything he did because he could be extremely focused when he needed to be. I mean, how’s this for focus: In a math class during our senior year, he showed me his dayplanner, which really was more like a lifeplanner because in it he had mapped out a great deal of what he expected the rest of his early years would look like. Among the predicted highlights: President of the United States in 2020.

Now so far, the guy hasn’t been elected to any public office, but given Barack Obama’s meteoric rise, there’s still time. And his resume sure is an ideal one for the job. Here’s just a brief, incomplete synopsis of what he has accomplished so far:

  • Graduated from Duke University as an Angier B. Duke scholar
  • Worked as an undergrad helping war refugees in Croatia and Rwanda
  • Became a Rhodes Scholar and got his master’s and Ph.D. from Oxford
  • Won numerous amateur boxing medals (and has run a sub-3 hr marathon)
  • Joined the Navy as an officer in 2001 and became a SEAL in 2002
  • Deployed four times as Lt Cmdr, including stints in Iraq and Afghanistan
  • Earned numerous military awards, including the Purple Heart and Bronze Star.
  • Started and still serves as CEO of a charity/mentorship program for returning veterans.
  • Has written a couple of books, including a NY Times Bestseller on his experiences as a SEAL and humanitarian.

Clearly, focus doesn’t have to mean just being engaged in one activity. You can still have – and be successful within – a broad array of interests, but I guarantee you this guy wasn’t spending much time watching reality TV or playing Farmville when he was writing his thesis, or training for his boxing tournaments, or fighting in Iraq.

Now I’m sure the ability to focus has always been an important skill to have, but advances in technology have without question made it even more necessary. We’re now always connected. Distractions are everywhere. Hundreds of TV channels to watch, thousands of emails to read, millions of Web sites to visit (and now the ability to watch, read and visit them at nearly any time on nearly any device from nearly anywhere).

Perhaps the economists are right that technology has made us more productive at work – certainly it has allowed me as an investor to do tons of research much faster than was ever before possible – but I believe it has also eroded our ability to focus, especially over longer periods of times. I actually sometimes feel like modern technology is this actively negative force, maliciously keeping us from focusing on the things in life that truly matter. Technology perhaps helps us engage more fully with the world around us, but it also keeps us from engaging more meaningfully, making us like addicts who now crave – indeed, cannot function without – the quick cuts, the flashing lights, the 140-word summaries, the instant gratification.

I think at times about pulling the plug, going somewhere far away (at least a metaphorical move if not an actual physical one) and getting back to the basics: Reading, writing, raising a family, and just trying to find more productive ways to spend the precious days which remain. I think about that at times, but then I think about how much I’ll miss all the diversions, even if they’re fleeting, and all the connections, even if they’re only surface deep. And then I think … and then I think … now where was I?

Why Facebook will be a HUGE business…

Late last year one of my predictions for 2009 was that Facebook would go public, sparking a mini-rally in the markets. Yet a lot of what I read about in the press lately is all about the company’s struggles – having trouble raising money at the valuation they want, having trouble hiring the workers they want, having trouble generating significant ad revenue.

To which I say, bullshit.

Seriously, you’d think the company was on the brink of failure, as opposed to being within 12-18 months, tops, of scoring the biggest Internet IPO since Google (And hell, I like my job just fine, but if you want to toss me a bunch of those pre-IPO options, Mr. Zuckerberg, I’m ready to chat)

I could go into all sorts of detailed analysis why I remain a committed bull on Facebook’s prospects, but all I need to do is show off a very simple demonstration.

Here are the sidebar ads I recently received on Facebook:



Damn, Facebook. Are you reading my diary, or what? The next thing you know they’ll be sending me an ad for McDonald’s Filet-o-Fish!

Now my assumption is the wedding ads are due to my recently updated ‘engaged’ status, and as for the hair restoration one, maybe it’s just the thirtysomething-year-old male demo.

But however they’re doing it, there’s no question Facebook has a friggin’ treasure trove of data on what their users like, what they need, what they do, who they hang out with etc. etc., and marketers should be able to use that information to their advantage.

People in the online marketing space have for years been talking about using the power of the Internet to effectively target specific users with relevant ads, but while there’s been some progress made on that front (search advertising is, after all, the holy grail of targeted advertising), no one company has been able to assemble the kind of information on its users like Facebook has.

The only real question is how much Facebook can get away with using. Personally, I think it’s great being served up relevant ads and as long as they don’t pass on personally identifiable information, I’m fine with it, but I know a lot of others find it all creepy and scream about invasion of piracy whenever Facebook tries to do something innovative with their data to make some money

But the privacy worrywarts should at least be comforted by the fact they certainly don’t always get it right. I pressed refresh and this was one of the ads that came up:

Not very relevant, unless, of course, Facebook has somehow figured out how to see into the future!! Perhaps they’ve scanned all my data and decided through some sort of complex scientific/actuarial data mining analysis that I’m a ripe target for breast cancer (men can get it you know!) Is it time for a mammogram????

MOFT: Episode 13 (Scramble on Facebook)

My One Favorite Thing this week is Scramble, an anagram word game on Facebook that is basically the online equivalent of the old board game Boggle.

For those of you unfamiliar with the concept, the basic idea is you are given a bunch of letter tiles laid out on a square board and you must string adjacent letters together to form words of at least three letters long, racking up more points for longer words.

It’s quite the simple premise … and also dangerously addictive.

To be honest, I don’t even know if Scramble is My One Favorite Thing. It could quite possibly be My One Least Favorite Thing. All I know is I’m playing it a lot. A LOT. In fact, I can’t stop playing it. I’m playing it now, actually, even as I write this, because one of the unfortunate side effects of playing the game for extended periods is you can’t stop seeing Scramble boards floating in front of your head and trying to form words off of them.

Yes, I am apparently hallucinating from overdosing on Scramble. Now I understand the true meaning of the game’s name – it totally scrambles your brain into mushy eggs.

I don’t quite know how it got to this point. A few months ago, I was playing a few games of Scramble a week – a rather innocuous amount – with one of my friends on Facebook. Unfortunately, she’s like an anagram idiot savant and always crushed me.

While I was getting a bit better, the bad losses continued to pile up and began to really bother me. I said as much to my friend and she suggested I get more practice by trying out the ‘Play Live’ version of the game where you can compete against hundreds of other people who are playing Scramble online at the same time.

So I tried it. And then I couldn’t stop. The beauty of the game is that it is short – each match is between 1 minute and 3 minutes, depending on the version you play – and after the time stops, you can see what words you missed (and also get their definitions if you’d like but learning useful stuff really has nothing to do with Scramble). You can also see your scoring rank updated realtime, and if you are in the top 25 by the end of the game, you can see your profile picture proudly displayed to the right. Each match sends a tiny little shot of endorphins rushing through your bloodstream.

One night, I decided I was not going to go to bed until I got every 3-letter word on one of the boards, so after each game I would write down a three-letter word I missed and had never heard of before and commit it to memory. I spent the next six hours – writing down almost 100 words in the process (file attached) – trying to accomplish my goal. I never did it, getting only as close as one missed 3-letter word before I realized I was perhaps a game away from completely losing it and going on a Scramble-induced murderous rampage.

Part of me wants to go on and on about all the nuances of the game – how I wish they would get rid of the ability to use gameplay credits to get word hints because it’s F-in cheating and I know people use it all the time just so they can push me out of the top 10 at the last second, how I wish I knew how the game calculates one’s Word IQ because it seems almost totally arbitrary, how I wish people in the chat board would say something – ANYTHING – other than ‘gga’ or ‘wd’ after every friggin game, etc.

But there’s this other part of me – oh, call it every last tingling, jangling nerve in my body – that needs another Scramble hit right now, so you’ll have to excuse me while I get my next fix.

MOFT: Episode 1

Welcome to the first installment of My One Favorite Thing. This will be a regular (maybe weekly) post on the one thing I’m really digging at the moment. It could be a game or activity, an album or song, a movie or TV show, a person, a food, or just about anything at all.

MOFT (pronounced Mahf-tee) this week is Geo Challenge, a geography game on Facebook. The game is actually three minigames in one: You have to match the flag to the country in round 1, name the country just by looking at its shape in round 2, and then place cities in their correct place on the world map in round 3.

Like all Facebook games created by Playfish, Geo Challenge is incredibly addictive and made more so by the fact that you can see the high scores of all of your friends (as well as the top 104 scores by everyone on Facebook, though in my opinion it’s full of cheating foreigners). I am now in a silent but obvious battle for supremacy with someone I went to college with and haven’t talked to since graduation. It’s quite clear neither one of us wants to relinquish the top spot as for the last several mornings I’ve awoken only to discover that the bastard has outscored me again, forcing me to delay all normal life activities until I have regained my rightful position as His Royal Geo Challenge Grand Poobah Master Bigness.

I will warn you: there is a downside to Geo Challenge. Every time I close my eyes to go to sleep, I now see various flags floating around in my head. Oh look there’s the Netherlands, or is it France turned 90 degrees? And look, there’s Antarctica and Cyprus, countries so devoid of creativity that its flag is a picture of its country (and yet I heartily appreciate the approach of Libya – its plain green flag is minimalistic, eco-friendly, and best of all, insanely easy to identify when it comes up in the game)

And just in case you don’t think there’s not any practical value with Geo Challenge, well, ok, there’s not, but it was kind of cool today that I was in a cab today and passed a building with two flags hanging outside and immediately identified them as Bulgaria and the European Union flag.

Ah, my life is sad …


 

February 2012
M T W T F S S
« Jan    
 12345
6789101112
13141516171819
20212223242526
272829  

Follow

Get every new post delivered to your Inbox.